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How Much Do Travel Agents Make & How To Increase Profits

How Much Do Travel Agents Make & How To Increase Profits

If you’re thinking of becoming a travel agent or you’re the new owner of a travel agency, your potential earnings are likely top of mind. Keep reading to learn how much you can expect to make and how to increase your earnings.


How Much Money Do Travel Agents Make, On Average?

This is a difficult question to answer, because there are a lot of variables that can affect how much money a travel agent makes. For example, commission rates can vary from one company to another. Some travel agents work on salary, while others work on commission. And lastly, some travel agents own their own businesses, while others work for a larger company.

That said, we can still attempt to answer this question by looking at some data from the U.S. Bureau of Labor Statistics (BLS). According to the BLS, the median annual wage for travel agents was $43,810 last year. However, the top 10% of earners made more than $74,220, while the bottom 10% made less than $28,280.

While this can give you an idea of your potential earnings, it’s important to remember that there are a number of factors that can influence how much you can expect to make. 


What Products and Services Can a Travel Agent Charge For?

Now that we’ve answered the question, “How much do travel agents make?” you may be wondering how you can charge clients for products and services.

Travel agents can charge clients for their time and expertise. They can also earn commissions on the sale of airfare, hotels, tours, and cruises, and charge fees for booking travel, making changes to itineraries, and providing concierge services.


How Much Can You Charge for Each of These Products and Services?

Commission rates on airfare and hotels can vary significantly, so it’s important to shop around and compare rates. Generally speaking, you can expect to earn a commission of 10-20% on airfare and 5-15% on hotel bookings.

For tours, cruises, and other activities, you can typically charge a flat fee. For example, you might charge $50 to book a tour or $100 to book a cruise. You can also charge an hourly rate for services like itinerary planning and concierge services.


Tips For Increasing Your Travel Agency’s Profits

Now that we’ve addressed how much money travel agents earn on average, here are some tips that can help you increase your travel agency’s profits.

Offer Additional Services

One way to boost profits is to offer service add-ons.. For example, you can offer clients help with travel insurance, visas, and passports. By offering these types of services, you’ll be able to make more money per booking.

Focus on a Niche Market

Another way to increase your travel agency’s profits is to focus on a niche market. For example, you could specialize in corporate or leisure travel. By focusing on a specific market, you’ll be able to better meet the needs of your clients and can charge higher prices.

Use Technology

Using technology can save you time and money, which will also increase your profits. For example, you can use a customer relationship management (CRM) system to manage your clients and bookings or an online booking system to streamline the booking process.

Offer Discounts

Offering discounts is another great way to attract new clients and increase your travel agency’s profits. For example, you might offer discounts for early or group bookings. By offering different types of discounts, you’ll be able to attract more clients and grow your business.

Build a Strong Reputation

Perhaps the best way to attract more clients and increase your travel agency’s profits is to build a strong reputation. You can do this by offering excellent customer service and competitive prices. It also helps to get involved in your local community. And, of course, every travel agent needs a professional looking website that’s up to date.



Travel agents make money by charging for their time and expertise, and by earning commissions on the sale of airfare, hotels, tours, and cruises. The average travel agent makes $43,810 per year. However, your actual earnings will depend on a number of factors. You can increase your profits by offering extra services, offering discounts, using technology, focusing on a niche market, and building a strong reputation. If you implement these tips, you’ll be well on your way to making more money.